The Faculty of Mass Communication (FMC) consists of three academic departments which offer three majors and one minor as follows:

• Journalism
• Advertising and Public Relations
• Television & Radio
• Art and Graphic Communication (Minor)

The ACU Bachelor of Arts (BA) Degree in Mass Communication is accredited in Egypt, recognized globally, and complies with the Canadian requirements. Each student can combine a major from one department and a minor from another one, which increases acquired skills and potential to work in almost any job in mass media. The study program lasts for 8 semesters (4 years) where the student completes 132 credit hours.

Career Opportunities:

ACU Mass Communication graduates can work as creative directors, account executives, campaign planners, graphic designers, public relations managers, TV and Radio announcers, news reporters, production managers, directors, editors or scriptwriters. They are also qualified to work as translators and correspondents for national and international newspapers and magazines. Mass Communication students are assured to work at Al-Ahram establishment upon their graduation.

Training and Internship:

Every Mass Communication student will have both in-house and external training and internships at Ahram and other national and international newspapers and magazines, in addition to Egyptian & international TV channels, public relations firms and advertising agencies.

The ACU Advantage

Communication studies at ACU stress the balance between theoretical and practical skills. The philosophy of this four-year program is based on the belief that mass media specialists need excellent skills as well as superior academic background to join the work force immediately upon graduation and play a constructive role in public life. The student selects a major of his/her choice in the faculty: journalism, advertising and PR, or TV & Radio. In addition to the communication core courses and the requirements of their major department of specialization, students may elect to take up to six courses (18 credit hours) from another department in the faculty or from another faculty at ACU. Any student can also choose to take arts and graphic communication as a minor.

The Faculty of Mass Communication curriculum is developed based on five basic principles:

• Experiential learning
• Strong global emphasis
• Interdisciplinary education
• Media internships
• Strong linkages to the Egyptian context

In addition, the curriculum is firmly grounded in liberal arts, where all students take a strong core of courses in the humanities and sciences to help them develop important skills and competencies necessary to work successfully in the complex and highly competitive media world.
The Communication Research Center (CRC):

CRC is the research and training center of the Faculty of Mass Communication. The center provides excellent training and internship opportunities to students and service to the community. CRC focuses on:

• Behavior Change Communication
• Media, public opinion and audience research
• TV and Cinema Arts Diploma (script writing, directing, editing, production management)
• English language training and testing

Contact us if you need more information: masscomm@acu.edu.eg or crc@acu.edu