| Building Marketing
Plans and Strategies for Financial Institutions
Benefits and Added Value
The program aims at introducing the marketers of
financial institutions to the area of strategic marketing planning
as one of the most growing marketing disciplines in recent years
due to its role in business sustainability and improvement under
the contemporary and anticipated global environment. At the same
time it aims at improving the participants’ skills in building marketing
plans.
Structure
This program will be conducted over five sessions, five
hours per session, i.e. 25 hours. It will cover the following topics
and issues:
- Global strategic marketing concepts and challenges in the
financial services industry.
- Marketing plans development process in financial services.
- Corporate assessment of financial institutions.
- Competitive analysis of the financial services industry.
- Profiling the customer base of financial institutions.
- Grand alternative marketing strategies.
- Benchmarks for the financial institutions.
Target Participants
This program is targeting the potential senior level executives
in marketing and customer care departments, in order to engage them
in a brainstorming experience about building marketing plans and
strategies.
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