| Gaining Competitive
Advantage Through Retail Banking
Benefits and Added Value
This program will focus on reveal the tools,
tactics and strategies that banks’ executives can use to realign
and revitalize their retail customers, as the primary focus is on
the needs and expectations of individual customers. It addresses
current trends influencing competition including globalization,
market structure, technology, and demographics and how these will
impact upon banks and their organization, business opportunities,
revenue streams, branding, and customer behavior. It will also help
participants in developing strategic initiatives for future competition.
Structure
This program will be conducted over five sessions, five
hours per session, i.e. 25 hours. It will cover the following topics
and issues
- An in-depth analysis for the Egyptian banking industry, with
focus on the changes in the retail customers behavior
- Creating a competitive advantages in retail banking
- Growth strategic options in the retail banking
- Affecting retail banking consumers’ behavior
- Role of data warehousing, mining and ad-hoc marketing research
in developing retail banking strategies
- E-banking and its role in retail banking
Target Participants
This program is targeting the potential senior level executives
in marketing and customer care departments, in order to engage them
in a brainstorming experience about effective retail banking.
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