| Developing
Successful Customer Relationships Management (CRM) Programs
Benefits and Added Value
In essence it seems quite simple: look after your
customers and they will look after your business. But as with all
such management and marketing theories, CRM is hard to do-properly.
This module is oriented to explore and discuss the essence, development
and applications of CRM programs in different industries, with different
potentiality for successful adoption of CRM programs to harvest
the benefits and gain sustainable competitive advantage
Structure
This program will be conducted over five sessions, five
hours per session, i.e. 25 hours. It will cover the following topics
and issues:
- CRM Programs a Look to the Past
- Customer acquisition, customer loyalty, and customer relationship
- CRM principles, applications and relevancy
- CRM streams and strategies
- Planning and developing your CRM program
- Managerial implication for the adoption of CRM programs
- Efficient management of your CRM program
- Evaluating you CRM program efficiency and the CRM technologies
and tools
Target Participants
This program is targeting the potential senior level executives
in marketing and customer care departments, in order to develop
their planning skills and engage them in a brainstorming experience
about strategic marketing.
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