| Professional
Financial Service Marketing Diploma
Financial services markets became more competitive and global
in nature, with the enacting of “WTO” GATS Agreement (General Agreement
for Trade on Services) as Arab financial service providers are faced
with escalating severe local and foreign competition in their domestic
markets. Marketing and managing customer relationship become the
central approaches to stand against such competition, achieve and
sustain the desired profit and growth. This could be realized by
helping companies’ executives to acquire the needed knowledge, skills
and techniques necessary to operate more effectively in their markets
by applying the marketing and customer care essentials.
In response to this need Ahram Canadian University (ACU) through
its Management and Economic Studies and Research (MESR) Center is
offering the Professional Financial Service Marketing Diploma.
Benefits and Added Value
This program aims to:
- Strengthen the participants’ ability to understand, manage,
monitor, evaluate and control the modern marketing function and
activities in financial service institutions with a look to the
marketing future.
- Acquire the needed skills to analyze and grasp the opportunities
in the markets.
- Assess and analyze the potential of new market segments as
well as evaluate the effectives by using valid and reliable marketing
research techniques.
- Enlarge the participants’ knowledge and skills in developing
effective marketing strategies and plans and manage the marketing
activities.
- Enhance the participants’ ability in building customer relationship
management programs and offering superior customer service quality.
Program Schedule and Duration
This program consists of six main modules each of it will
be conducted over five sessions, five hours per session, i.e. each
module will be 25 hours. The six courses are:
- Professional Financial Service Marketing
- Building Marketing Plans and Strategies for Financial Institutions
- Benchmarking Marketing Research for Financial services
- Gaining Competitive Advantage Through Retail Banking
- Developing Successful Customer Relationships Management (CRM)
Programs in Financial Services Institutions
- Elective course
For detailed course description kindly review these individual courses
description on the site.Target Participants
This program is targeting the potential senior level executives
in marketing and customer care departments, in order to engage them
in a brainstorming experience about financial service marketing
applications.
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