| Professional
International Marketing
Benefits and Added Value
This module is designed to help the participants
apply the modern principles of international marketing in solving
the practical problems of entering global marketplace. Attention
is also given to understanding the need for awareness of and accommodation
to changes in the companies’ internal and external environment.
Case studies will be used to provide a demonstration of the practical
marketing issues and concerns.
Structure
This program will be conducted over five sessions, five
hours per session, i.e. 25 hours (out of Cairo). It will cover the
following topics and issues:
- Differences between international and domestic marketing
- The current environmental challenges on the international
marketing level
- Impact of culture on marketing decisions
- International marketing strategic planning
- Developing international marketing strategies and decisions
- Success and failure cases on the international marketing
Target Participants
This program is targeting the potential senior level executives
in marketing and export departments, in order to engage them in
a brainstorming experience about international marketing applications.
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