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4 International Marketing
 
Effective Exporting Skills

Benefits and Added Value

Exporting is an integral part of all international business, whether the company is large or small. Export and import documents, tariffs quotas and other barriers and legal issues must be met by the exporter. This module aims to provide the participants with the basic knowledge and experience in exporting activities, whether it is related to export documentation, terms of sale, foreign commercial payments and logistics or management.

Structure

This program will be conducted over five sessions, five hours per session, i.e. 25 hours. It will cover the following topics and issues:

  • Export incentives and restrictions
  • An overview to the export process
  • Setting the terms of sales
  • Foreign commercial payment methods
  • Export documentation, packing and marking
  • Customs-privileged facilities
  • Managing export logistic activities
  • International institutions supporting the export-import activities
Target Participants

This program is targeting the potential senior level executives in marketing and export departments, in order to engage them in a brainstorming experience about exporting applications

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