| E-Business
Environment and E-Marketing Benefits and
Added Value
The importance of the Internet as an influence on
export and international marketing activities is booming, which
requires an in-depth understanding of the different dimensions constituting
this environment as a prerequisite for effective implementations
of different E-Marketing strategies. This module offers a chance
for the participants to discuss and analyze the different dimensions
of E-Business environment on their organizations, which helps them
in developing E-Marketing solutions for their organizations especially
on the international marketing level.
Structure
This program will be conducted over five sessions, five
hours per session, i.e. 25 hours (out of Cairo). It will cover the
following topics and issues:
- International Marketing on the Internet
- Business buyers and consumers on the Internet
- Online negotiations
- Export support software acquisition and usage
- Marketers, technology and public policy on the Internet
- E-Marketing characteristics and impacts on the company
- E-Marketing mix and activities
-
Internet application sessions on E-Marketing activities
Target Participants
This program is targeting the potential senior level executives
in marketing and export departments, in order to engage them in
a brainstorming experience about e-business and e-marketing
marketing applications.
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