| Cross-Cultural
Environment and Negotiations Benefits and Added Value
It is a fact in international marketing that conflicting
culture-based business customs can jeopardize a deal before it gets
started. The main aim of this module is to equip international marketer
with the needed skills for building exceptional capabilities in
achieving the desired outcomes through negotiations with international
partners. Understanding cultures and carrying out negotiations represent
the highest art of communication and require challenging competence
in achieving win-win outcomes.
Structure
This program will be conducted over five sessions, five
hours per session, i.e. 25 hours (out of Cairo). It will cover the
following topics and issues:
- Understanding cultures and cross-cultural diversity
- Models used for international cultures analysis
- The dynamics of international negotiation process
- Negotiation strategies
- Tactics in building consensus and conflict resolving approaches.
- Persuasion and convincing approaches and strategies
- Turning negotiation problems into opportunities
-
Approaches for develop mutual partnership agreements
Target Participants
This program is targeting the potential senior level executives
in marketing and export departments, in order to engage them in
a brainstorming experience about international marketing applications.
3Back
To Tree
|
