Markets became global in nature, as organizations can find foreign competitors in their domestic markets, and with the current and continued currency fluctuations export becomes the dominant mechanism and a highly attractive alternative to face the competition, achieve and sustain the desired profit and growth. This could be realized by helping companies’ executives to acquire the needed knowledge, skills and techniques necessary to enter and operate in foreign countries’ markets.

Benefits and Added Value

This program aims to help the participants:

• Enhance the ability to understand their roles in export and international marketing fields
• Acquire the needed skills to analyze the opportunities in the foreign markets
• Assess and analyze the potential foreign markets by using valid and reliable international marketing research techniques 
• Develop effective international marketing plans and manage the marketing activities internationally
• Capture the basic knowledge and skills in using the e-marketing mechanisms in international trade.

Program Schedule and Duration

This program consists of six main courses each of it will be conducted over five sessions, five hours per session, i.e. each module will be 25 hours. The six courses are:

• Professional International Marketing
• Effective Export Skills
• Benchmarking the International Marketing Research
• E-Business Environment and E-Marketing
• Cross-cultural environment and negotiations
• Elective course 

Target Participants

This program is targeting the potential senior level executives in marketing and export departments, in order to engage them in a brainstorming experience about export and international marketing.

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