| Professional
Marketing Benefits and Added Value
As markets change, so does marketing. Marketing is no longer
a company department limited only to a number of tasks emphasizing
the advertising and sales dimensions. Companies are shifting gears
from managing products portfolio to managing customers portfolio.
The focus today is on customer relationship management (CRM). Companies
emphasize keeping and growing customer instead of finding new ones.
Marketing deals with the whole process of entering markets, establishing
profitable positions and building loyal customers. This can only
happen if all departments work together.
Structure
This program will be conducted over five sessions, five
hours per session, i.e. 25 hours (out of Cairo). It will cover the
following topics and issues:
- The Marketing Concepts and evolution
- Strategic Planning in Marketing
- The Marketing Environment
- Consumer Behavior
- Market Segmentation
- New Products developments, Product Life Cycle and Services
Strategy
- Pricing Strategies
- Distribution Strategies
- Integrated Marketing Communication Strategies
Target Participants
This program is targeting the potential senior level executives
in marketing and customer care departments, in order to engage them
in a brainstorming experience about marketing applications.
3Back
To Tree
|
