| Building Successful
Marketing Plans and Strategies Benefits and Added
Value
The module aims at introducing the marketers in different
organizations to the area of strategic marketing planning as one
of the most growing marketing disciplines in recent years due to
its role in business sustainability and improvement under the contemporary
and anticipated global environment.
Structure
This program will be conducted over five sessions, five
hours per session, i.e. 25 hours (out of Cairo). It will cover the
following topics and issues:
- An overview to the Synergistic Planning Process
- Global strategic marketing concepts and challenges
- Corporate assessment.
- Competitive and industry analysis.
- Profiling the customer base.
- Grand alternative marketing strategies development.
- Budgeting for marketing activities.
- Building accurate benchmarks and controls
Target Participants
This program is targeting the potential senior level executives
in marketing and customer care departments, in order to develop
their planning skills and engage them in a brainstorming experience
about strategic marketing.
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