On top of the agenda of many executives the objective of making their organization more market-oriented, more attuned to customers’ needs and competitive threats, and quicker to respond to changing market conditions.

Achieving the market orientation shouldn’t be left solely to marketers. Executives and employees in every functional area must be trained and motivated to direct their efforts toward satisfying customers’ needs. Marketing must drive the company’s strategic planning, it is about deciding who we want to be our customers, which needs to satisfy, what products and services to offer, what prices to set, what communications to send and receive, what channels of distribution to use and what partnership to develop. This diploma offers a comprehensive view for these issues in a collaborative learning environment. 

Benefits and Added Value

This program aims to:

• Strengthen the participants’ ability to understand, manage, monitor, evaluate and control the modern marketing function and activities in with a look to the marketing future.
• Acquire the needed skills to analyze and grasp the opportunities in today’s markets.
• Assess and analyze the potential of new market segments as well as evaluate the effectives by using valid and reliable marketing research techniques. 
• Enlarge the participants’ knowledge and skills in developing effective marketing strategies and plans and manage the marketing activities.
• Enhance the participants’ ability in building customer relationship management programs and offering superior customer service quality.

Program Schedule and Duration

This program consists of six main courses each of it will be conducted over five sessions, five hours per session, i.e. each module will be 25 hours. The five courses are:

• Professional Marketing
• Building Marketing Plans and Strategies
• Benchmarking Marketing Research
• Effective Integrated Marketing Communication
• Developing Successful Customer Relationships Management (CRM) Programs.
• Elective course

Target Participants

This program is targeting the potential senior level executives in marketing and customer care departments, in order to engage them in a brainstorming experience about marketing applications.

3Back To Tree