| Advanced Selling
Skills
Benefits and Added Value
Selling is getting more and more competitive. It
is worldwide recognized that salesmen must improve and sustain their
skills honed, as markets change with intensified level of competitiveness.
This module will introduce and refresh the basic and advanced selling
activities.
Structure
This program will be conducted over five sessions, five
hours per session, i.e. 25 hours (out of Cairo). It will cover the
following topics and issues:
- Overview to the relationship-based selling process.
- Effective prospecting and qualifying.
- Pre-approach and planning the sales
- Presentation and negotiation skills
- Handling and meeting objections
- Closing the sales and gaining the customer commitment
- Post-sales activities
- Increasing selling efficiency
Target Participants
This program is targeting the current and potential junior
salesmen in sales and marketing departments, in order to engage
them in a brainstorming experience about advanced personal selling
skills and applications.
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