| Presentation
and Communication Skills
Benefits and Added Value
Professional salesmen continuously face the challenge
of having quick, condensed and straight to the point information.
This challenge intensifies the need to develop new and effective
presentation and communication technique to ensure such quick and
effective delivery of the message to the audience and the customers.
This module goes beyond the traditional presentation skill development.
It focuses on goal-oriented techniques in addressing varied audience.
The ultimate outcome is to make the presentation and communication
more flourishing.
Structure
This program will be conducted over five sessions, five
hours per session, i.e. 25 hours (out of Cairo). It will cover the
following topics and issues:
- Understanding the communication process
- Managing the elements of presentations and communications
- Planning, organizing and preparing the presentations
- Techniques in grasping the customers and audience attentions
- Effective approaches to deal with presentations and
communications challenges
- Beyond content; adding flair to the presentation
- Objection handling strategies
- Make your presentation memorizeable.
Target Participants
This program is targeting the current and potential junior
salesmen in sales and marketing departments, in order to engage
them in a brainstorming experience about personal selling applications.
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