| E-Business
Strategies Benefits and Added
Value
Strategy development and selection is a major business
concern, as strategies will set the tune for all the business decision.
Strategies play a major role in business sustainability and improvement
under the contemporary diversified global environment. This program
aims to introduce the strategic planning process and its implications
on the E-Business strategies. It will focus on the development of
strategies in different areas to fit the E-Business practices.
Structure
This program will be conducted over five sessions, five hours per
session, i.e. 25 hours. It will cover the following topics and issues:
- Step-by-step approach in building E-Business strategies
- The E-Business products strategies
- The E- Business prices strategies
- The E- Business distribution strategies
- The E- Business promotion strategies
- E-Services strategies
- Developing action plans for strategies implementation
- Benchmarking for E-Business strategies
Target Participants
This program is targeting the top level executives in public,
private, governmental and NGO’s organizations as well as business
owners in order to engage them in a brainstorming experience about
contemporary E-Business applications
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