| Developing
Successful Electronic Customer Relationships Management (e-CRM)
Programs
Benefits and Added Value
With the adoption of E-Business Applications the
importance of managing the relationship with the customers escalates.
In essence it seems quite simple: look after your customers and
they will look after your business. But as with all such management
and marketing theories, CRM is hard to do-properly. This program
is oriented to explore and discuss the essence, development and
applications of e-CRM programs in different institutions, which
have the high potential for successful adoption of e-CRM programs
Structure
This program will be conducted over five sessions, five hours per
session, i.e. 25 hours. It will cover the following topics and issues:
- CRM Programs a Look to the Past (Consumer behavior and marketing
strategy)
- Customer acquisition, customer loyalty, and customer relationship
- e-CRM principles, applications and relevancy
- e-CRM streams and strategies
- Planning and developing your e-CRM program
- Managerial implication for the adoption of e-CRM programs
- Efficient management of your e-CRM program
- Evaluating your e-CRM program efficiency and the e-CRM technologies
and tools
- Case Studies, video cases, Internet applications and The Future
of e-CRM
Target Participants
This program is targeting the top level executives in public,
private, governmental and NGO’s organizations as well as
business owners in order to engage them in a brainstorming
experience about contemporary E-Business applications.
3Back
To Tree
|
