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4 Executive Management
 
Successful Strategic Management

Benefits and Added Value

Managers must equip themselves with the basic tools and approach of strategic management to have the comprehensive view to the business and the management functions, which is crucial for future success. At the same time this course will help participants formulate and implement both business unite and corporate-level strategies.

Structure

This program will be conducted over five sessions, five hours per session, i.e. 25 hours. It will cover the following topics and issues:

  • Understanding the strategic development process
  • Effective development of business plans
  • Environmental scanning and analysis
  • Identifying the environment opportunities& threats, and the business strengths& weaknesses
  • Developing integrative and comprehensive analysis for the industry
  • Building strategic alternatives
  • Creating competitive advantage
  • Choosing  competitive strategies
  • Design action plans
Target Participants

This program is targeting the potential senior level executives in different departments, in order to develop their managerial skills and engage them in a brainstorming experience about strategic management.

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