| Successful
Strategic Management Benefits and Added Value
Managers must equip themselves with the basic tools and
approach of strategic management to have the comprehensive view
to the business and the management functions, which is crucial for
future success. At the same time this course will help participants
formulate and implement both business unite and corporate-level
strategies.
Structure
This program will be conducted over five sessions, five
hours per session, i.e. 25 hours. It will cover the following topics
and issues:
- Understanding the strategic development process
- Effective development of business plans
- Environmental scanning and analysis
- Identifying the environment opportunities& threats, and the
business strengths& weaknesses
- Developing integrative and comprehensive analysis for the
industry
- Building strategic alternatives
- Creating competitive advantage
- Choosing competitive strategies
-
Design action plans
Target Participants
This program is targeting the potential senior level executives
in different departments, in order to develop their managerial
skills and engage them in a brainstorming experience about
strategic management.
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